International Marketing

Statement of purpose

Imperial Tobacco Group PLC believes that tobacco products are for adults. The Group is committed to promoting and selling its products responsibly, within the laws and voluntary agreements of those countries in which it operates.

This International Standard for the Marketing of Tobacco Products reinforces this commitment and sets out clear rules and principles to ensure that the Company’s advertising and promotional activities
are directed only to adult smokers in all circumstances.

Wherever and whenever dialogue is possible, Imperial Tobacco will seek to encourage governments and other relevant authorities in the markets in which the Company operates to incorporate the practices laid out in this Standard into national laws and agreements, respecting the principles of informed adult choice and commercial communication.

Imperial Tobacco supports the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products.